I haven’t blogged in the last 24 hours because we’ve been on the road, and I’ll be limited in my blogging even now because I’m on a computer with a dinky keyboard best suited to 2 finger typing. I did want to comment on an interesting place we went, though, and on the short-sighted marketing I saw there.
The place we visited was the Solar Living Institute, a place dedicated (as its name suggests) to promoting solar power. I think solar energy is a great idea: a clean, endlessly renewable energy resource. The place was fascinating and worth the visit — as long as you aren’t easily offended. The whole cashier’s area was festooned with rabidly anti-Bush, anti-Republican, anti-Christian stuff (bumper stickers, gadgets, etc.).
I don’t know about you, but I think it’s serious bad marketing to offend half of your potential customer base. If these people are really serious about solar, they should be brainstorming about ways to bring more people into the fold, rather than alienating people who would otherwise be interested in clean and sometimes affordable alternatives to coal and fossil fuels.
Filed under: Bush Derangement Syndrome